Four years ago, Continuum completed a small pro-bono project for Haley House’s then new bakery & café located in Dudley Square. Genevieve Wang, a former strategist at Continuum, served on the board and was passionate about Haley House’s mission and what Continuum could do to help the organization. The project resulted in a brand identity for the café—one of it’s many arms. Since then, the identity has been adopted by the entire organization.

Late last year, Marketing Director Bing Broderick reconnected with us to see if we’d be interested in working with them again—this time to revamp their underutilized and inaccurate website. After several conversations with our leadership team and with various interested designers, writers, strategists and technology experts, Continuum has agreed to collaborate with Haley House on this redesign initiative, pro-bono. Our experts in brand communications, digital design & technology, and design for social impact are excited to tackle this project and work together to create an impactful, interactive experience for Haley House.