This is the final design that we presented to Kathe and Bing. Despite some minor tweaks, we are ready to move full-steam ahead with implementation!
Featured posts
Oct
13th
13th
Evolution
Posted by Claudia Catalano
Filed under: Uncategorized | No Comments »
Sep
9th
9th
Grassroots or Professional?
Posted by Claudia Catalano
Well, both.
Today we had our first visual design review with Kathe and Bing. We shared 2 concepts—each with a very different interpretation of the Haley House vibe. One was very clean and organized, the other much more anti-establishment. We learned that in order to truly embody Haley House, we need to stratal the line between grassroots activism and organized professionalism. Combining the clean and concise style of concept 1 with a little of the humanistic qualities of concept 2 will present Haley House as a serious grassroots organization with meaningful impact on the community.
Concept 1
Concept 2
Filed under: Phase 2 | No Comments »
Aug
18th
18th
It Just Needs to Work
Posted by Claudia Catalano
On Friday we presented the refined backbone structure and preliminary wireframes to Kathe & Bing. Still communicating with words and blank boxes, it’s evident that agreeing on the wireframes is not an emotional process — it just needs to work. Getting this right takes time, but once we start to overlay visual design I think we’ll be glad we thought this through.
Navigating through the mission is still the approach, although we’ve tweaked it a bit to be more intuitive and indicative of Haley House’s various activities.
Now, once all wireframes are outlined and all content is accounted for, we will dive into visual design. That’s when things could get emotional!
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Aug
5th
5th
blowing it out
Posted by Carin Stimolo
Where does all the content go? How is it arranged?
How do we make Mission First work?
After a good share of do-overs,
(no really, i think i’ve got it figured out… oh no, no i really don’t.)
We really have got it figured out. Or at least, mostly.
Leading with the overall mission of Haley House really lets us tell their story holistically from the very first impression users have with the web. And that’s exactly the way people will navigate. Everything else is a chapter of the main story.
